VIDE Beverages is a socially responsible, low calorie, celebrity owned canned cocktail company. I joined their team in January of 2021 as the first marketing employee. VIDE gave me the opportunity to truly build a brand from the ground up - working in tandem with the CEO and COO as well as sales teams stationed around the country to make this brand come to life. Some highlights include our 2021 campaign with Olivia Culpo, encouraging consumers to live better, our event activation debut at South Beach Food and Wine Festival, and VIDE’s partnership with UBS Arena.